Plus que jamais, l’Union fait la Force, en particulier dans le domaine des matériels d’impression, d’ennoblissement et de finition pour les étiquettes adhésives et les packagings souples.
On Friday, May 29, 2020, representatives from the five French manufacturers in the sector—Benoît Demol (Codimag), Bruno Vitali (GIC), Victor Abergel (MGI), Charles Dernoncourt (Serame), and Stéphane Rateau (SMAG)—launched the French Tech Club Label, a one-of-a-kind initiative in this industry.
Through this innovative initiative, these five manufacturers aim to highlight French technological innovation in the industry, as exemplified by the breadth and relevance of their offerings to printers and converters.
In fact, Codimag, GIC, MGI, Serame, and SMAG develop in France and manufacture and market worldwide a full range of high-value-added conventional and digital technologies.
Innovating in Business Relationships
For Victor Abergel, VP of MGI, the creation of the French Tech Club Label is ultimately a natural step given the current context:
“The one-year postponement of Drupa, the lack of any major events this year in the labeling and flexible packaging industry, and the two-month shutdown due to the lockdown are clearly prompting us to rethink how we engage with our customers.”
Differentiation and Added Value
In this context, innovating in the sales approach is essential, according to Stéphane Rateau, CEO of SMAG:
“The appetite of printers and converters for innovations that deliver added value remains as strong as ever. In a competitive market, it is more important than ever to stand out, and the French Tech Club Label is designed to help showcase French technological innovations to industry stakeholders.”
Technological Innovation
This approach is all the more necessary given that “Made in France” products are highly sought after in the adhesive label and flexible packaging sectors, explains Benoît Demol, CEO of Codimag:
“Each of our five companies generates the vast majority of its revenue abroad, both in Europe and in other international markets. This situation is further proof of the excellence of French technologies on the global market. Our approach aims to promote our expertise beyond our borders under a common brand.”
Proximity and Adaptability
By joining forces under the French Tech Club Label, Codimag, GIC, MGI, Serame, and SMAG are sending a strong message to printers and converters, says Bruno Vitali, CEO of GIC:
“The COVID-19 crisis has highlighted the issue of technological dependence and reliance on distant sourcing, which poses a major challenge for European manufacturers in the label and flexible packaging industries. Through the Club, we want to show them that there are innovative, high-value-added French technology solutions available that are close to their factories and responsive to their needs.”
Service and Responsiveness
As part of their joint initiative, the members of the French Tech Club Label aim to highlight their proximity to their clients’ factories and the responsiveness of their service—an essential aspect, concludes Charles Dernoncourt, CEO of Serame:
“Supporting label manufacturers on a day-to-day basis in their strategy for industrial differentiation requires close collaboration and a high degree of responsiveness—a true service-oriented approach. By managing the design, manufacturing, and marketing of our technologies locally, we are best positioned to adapt to our customers’ day-to-day needs.”
The first initiative planned by the Label French Tech Club is the organization of an event, the Label French Tech Expo 2020, which will feature demonstrations of equipment provided by the five manufacturers, as well as workshops.
A wide-ranging program that will be unveiled in the coming weeks…
Club members
Codimag
For over 40 years, Codimag has been designing, manufacturing in France, and distributing high-value-added printing machines. Today, as the global leader in semi-rotary waterless offset printing for adhesive labels and packaging, Codimag offers its customers solutions tailored to their needs and innovates with high-performance, cost-effective, and productive printing processes, thereby providing them with competitive products for all their markets.
codimag.frGIC
GIC, a French manufacturer, offers a wide range of industrial equipment for digital finishing, inspection solutions, and lamination for RFID, as well as a full line of equipment for IML die-cutting and Transpromo applications. With over 25 years of experience, we have been able to share our expertise with our customers and enable our engineering department to tackle a wide variety of projects in an industry where the ability to innovate and develop new solutions remains a key focus of our business.
gic-online.comMGI
Founded in 1982, MGI Digital Technology is the global market leader in digital finishing, with a lineup of five JETvarnish 3D sheet-fed and roll-to-roll presses. Listed on Alternext since 2006 and operating four production sites in France and Germany, MGI allocates nearly 20% of its annual revenue to R&D and serves the packaging, adhesive label, commercial printing, publishing, and printed electronics markets.
mgi-fr.comSerame
Over the past 50 years, SERAME has established itself as the leading French specialist in non-stop unwinders and rewinders for printing professionals, particularly manufacturers of adhesive labels. As both a designer and manufacturer, we adapt to your needs and offer solutions tailored to each of your challenges, whether for in-line printing or standalone operations. We boost the productivity of your printing lines.
serame.frSMAG
Located south of Paris, SMAG Graphique, a division of SRAMAG, specializes in the design and manufacture of solutions for the printing, processing, and inspection of adhesive labels; the finishing and enhancement of digitally printed labels; the finishing of flexible packaging; the insertion, inspection, and encoding of UHF and HF RFID tags; and the printing of printed electronics. The company’s DNA: creating added value, modularity, and robustness. Founded in 1980, SMAG Graphique has always innovated based on these principles.
smag-graphique.com